Privacy  
Policy

Effective Date: September 13, 2025 

1. Introduction

This Privacy Policy explains how Epic 4X4 Adventures, Inc. ("Epic," "we," "us") collects, uses, shares, and protects personal information when you visit epic4x4adventures.com, book or inquire about a tour or rental, rent a vehicle from us, or communicate with us by phone, email, text message, or social media.

Epic 4X4 Adventures, Inc., 1041 S. Main Street, Moab, UT 84532

Rental pick-up: 11860 S. Highway 191, Moab, UT 84532

Phone: 435-260-2206

Email: hello@epic4x4adventures.com.

2. Information We Collect

Inquiries and contact forms: name, email address, phone number, and the content of your message.
Bookings and reservations: tour or rental selected, dates, group size, names of people in your group, driver details, and contact details. Drivers may be asked to show proof of the Utah OHV Education Course certificate at check-out.
Participant agreements and waivers: every rider signs a Participant Agreement and a Polaris Adventures manufacturer waiver. For riders under 18, a parent or guardian signs them.
Optional travel protection: if you buy a Travel Protection or Tripsafe option at booking, we receive the purchase and the change or cancellation details.
Payments: payment card or other payment details. For bookings made through our website, TripWorks collects customer payments and passes them to Epic under its merchant agreement with us. Some rentals offer a $0 damage deposit, which places a card hold instead of a charge.
Rental and damage records: vehicle condition photos, incident reports, driver statements, and records of any damage, loss of use, or related charges.
Newsletter, text messages, and communications: your email address and mobile number, and the consent you give when you sign up.
Charitable giving requests and reviews: the details you submit with those requests or reviews.

Information collected from rental vehicles

During a rental, our vehicles may generate GPS location, telemetry, and operating data (for example speed and route) that we use for safety, vehicle recovery, and to review compliance with our Terms & Conditions.

Information collected automatically

Device and browser information, IP address, pages viewed, time on site, referring page, and approximate location.
Advertising click identifiers (such as Google click IDs and Meta click IDs) and UTM campaign parameters, which show which ads led to a visit or booking.
Call data from our phone tracking service (CallRail), such as the number called, the caller's number, call time and length, and the ad or page the call came from.
Session recordings and heatmaps from Microsoft Clarity, which show how visitors move around and use our pages.

3. How We Use Your Information

1. Site Experience Enhancement

We analyze user data to ensure content is relevant, quick-loading, and occasionally sprinkled with comedic genius.

2. Marketing Communications

Respond to your questions and provide quotes.
Take, manage, and confirm tour and rental reservations, and operate our tours and rentals safely.
Enforce our Terms & Conditions, investigate incidents, assess damage, and collect amounts owed.
Send booking confirmations, reservation updates, and (only where you have opted in) marketing emails and text messages.
Measure how our website, ads, and phone lines perform, and improve them.
Prevent fraud and automated abuse of our forms.
Comply with legal, tax, insurance, and regulatory obligations.

4. Cookies and similar technologies

We and our service providers use cookies, pixels, and similar tools for the purposes above. These include:

Google Analytics 4 and Google Tag Manager: site analytics.
Google Ads and Meta (Facebook and Instagram) pixels: measuring ad performance and conversions, and showing ads to people who have visited our site.
Microsoft Clarity: session recordings and heatmaps.
CallRail: call tracking and dynamic phone numbers.
Tripworks booking widgets: the booking pages we link to set their own cookies, including Google Analytics linker parameters, when you start a booking.
Referral and review tools: a referral script from epic4x4ambassador.com and review feeds that display Google reviews.
Cloudflare Turnstile: bot protection on our forms.

You can limit cookies in your browser settings, use the Google Analytics opt-out browser add-on, adjust ad personalization in Google Ad Settings and Meta Ad Preferences, and opt out of Microsoft Clarity. Turning off some cookies may affect how parts of the site work.

5. Text messages (SMS)

If you opt in on our contact form or booking pages, we may send text messages about your inquiry, reservation status, and booking confirmations. By opting into text or other electronic messages, you expressly consent to be contacted by Epic 4X4 Adventures or our agents for all purposes arising out of or relating to your relationship with us at the telephone number(s) you provide, including for marketing or promotional messages. You agree we may contact you in any way, including SMS messages, and calls, if applicable. Consent is not a condition of purchase. You can unsubscribe from further text messages by replying STOP. Message and data rates may apply.

6. How we share information

We do not sell personal information for money. We share information only as follows:

Service providers that run our business for us: TripWorks (our primary booking platform), other reservation platform(s), payment processors, email and SMS providers, website hosting (Webflow), analytics and advertising platforms, call tracking, and review and referral tools.
Polaris Adventures (our Elite Outfitter program) for participant agreements, manufacturer waivers, and program requirements.
Rental partners and insurers when needed to process a reservation, manage a claim, or resolve an incident.
Authorities and others when required by law, to protect safety, or to protect our rights, vehicles, and customers.
Business transfers: in connection with a merger, sale, or reorganization of Epic.
With your consent, or as you direct.

Advertising platforms (Google and Meta) may receive website activity and conversion data through our pixels and tags. Our booking platform, TripWorks, may also share information with its marketing partners and advertising platforms for advertising unless you opt out, as described in Section 7. You can limit this with the controls in Section 4.

7. Our reservation system

Our primary booking platform is TripWorks, Inc. When you book a tour or rental through our website, the booking details you enter and the payment for that booking are collected and processed by TripWorks on our behalf. TripWorks' privacy policy (tripworks.com/privacy-policy) also applies to that information. TripWorks processes data mainly in the United States, keeps personal data until you ask it to be deleted (or as the law requires), and handles privacy requests at privacy@tripworks.com or 908-633-7166. You can opt out of targeted advertising through TripWorks by using its privacy request form.

Epic is moving reservations to its own booking system. Information you provide when booking, including payment and rental records, will be handled under this Privacy Policy. Booking data already held by our previous booking platform remains subject to that platform's policies and our retention rules below.

8. How long we keep information

We keep booking, rental, and damage records for as long as needed to run our business, resolve disputes, and meet legal, tax, and insurance requirements. Marketing lists are kept until you unsubscribe or ask us to delete your data.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please contact us right away if you believe your information has been compromised.

10. Children

Riders under 18 may join our tours as passengers when a parent or guardian is present and signs the participant agreement and waiver. Drivers must be at least 18 for the You-Drive tours and 25 for the adults-only Pro R tours, and must meet the requirements in our Terms & Conditions. We collect information about a minor only as part of a parent or guardian's booking and waiver. A parent or guardian can ask us to review, correct, or delete a minor's information by contacting us. We do not knowingly collect personal information from children under 13 for any other purpose.

11. Your choices and rights

Marketing: unsubscribe from any email using the link in it, or reply STOP to any text.
Access, correction, and deletion: ask us what personal information we hold about you, ask us to correct it, or ask us to delete it. We may need to keep some records (for example rental and damage records) where the law or a legal claim requires it.
State privacy rights: depending on where you live, you may have additional rights.
How to make a request: email hello@epic4x4adventures.com or call 435-260-2206. We may need to verify your identity before acting on a request.

12. Links to other sites

Our site links to third-party sites, including our booking pages, Facebook, and Instagram. Their privacy practices are governed by their own policies, which we encourage you to review.

13. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top shows when it was last updated. Material changes will be posted on this page.

14. Contact us

Epic 4X4 Adventures, Inc.
1041 S. Main Street, Moab, UT 84532
Phone: 435-260-2206
Email: hello@epic4x4adventures.com